Market Research & Insights

Research that puts people at the center of the decision.

The Herstory Firm is a full-service market research practice. We design and run qualitative and quantitative studies that help organizations understand the people they serve — and act with confidence.

Researchers in a video conference discussion
20+
Years of combined experience across brand management and market research.
Qual + Quant
Full-method capability, from focus groups to large-scale surveys.
CPG · Health · Finance · Tech
Category experience across regulated and fast-moving industries.
Client Experience

Experience across a wide range of industries.

Example clients our team has partnered with.

Client logos including Amazon, Coca-Cola, Disney, Google, Microsoft, Nestle, PepsiCo, Procter and Gamble, Mastercard, Kaiser Permanente, and others
How We Work

A disciplined approach, built around the question you actually need answered.

Good research starts with a sharp objective and ends with a recommendation a team can act on. We stay close to both ends of that line.

1

Frame

We work with you to define the decision at stake, translate it into research objectives, and design the study — sample, method, and instruments — to match.

2

Field

We manage recruitment, moderation, intercepts, and data collection directly, with rigorous quality control at every stage of fieldwork.

3

Deliver

We turn findings into a clear, well-told story — analysis, implications, and recommendations a stakeholder can use in the room.

A team reviewing findings together on a tablet

Have a project or an RFP in front of you?

We'd welcome the chance to talk through your objectives and how we can help.

Services

Full-method research, end to end.

We offer a complete set of qualitative and quantitative capabilities. Engagements can be scoped as a single study or a multi-phase program.

A research team collaborating around a table
01
Qualitative

Focus Groups & In-Depth Interviews

Moderated focus groups and one-on-one interviews — in person or virtual — to explore motivations, reactions, and the "why" behind behavior. We handle discussion guide design, recruiting, moderation, and analysis.

  • In-person & virtual groups
  • IDIs
  • Discussion guide design
  • Moderation
02
Qualitative

Field Interviewing & Intercepts

On-the-ground data collection where your audience already is — stores, events, venues, and neighborhoods. We design, staff, and manage intercept and field-interview programs with consistent quality control.

  • Intercept studies
  • On-site interviewing
  • Field team management
  • Observational research
03
Quantitative

Survey Design & Analysis

Quantitative studies built to produce reliable, projectable data — from questionnaire design and sampling through fielding, weighting, and analysis. Sized to the precision your decision requires.

  • Questionnaire design
  • Sampling & weighting
  • Online & phone fielding
  • Statistical analysis
04
Hybrid

Concept, Message & Product Testing

Evaluative research that combines qualitative depth with quantitative validation — testing concepts, names, claims, packaging, and messaging before they go to market.

  • Concept testing
  • Message & claims testing
  • Naming research
  • Package testing
05
Strategy

Insights Strategy & Reporting

Synthesis and storytelling that make research usable — clear reports, stakeholder readouts, and recommendations framed around the decisions our clients face.

  • Analysis & synthesis
  • Executive readouts
  • Recommendations
  • Workshops

Not sure which method fits?

Tell us the decision you're trying to make and we'll recommend an approach.

Contact

Let's talk about your research question.

Whether you have a defined project, an open question, or an RFP in hand, we'd be glad to hear from you.

Email
hello@herstoryfirm.com
Location
Farmers Branch, TX 75244
Entity
The Herstory Firm LLC

Tell us about your project, your timeline, or the RFP you're responding to — we'll get back to you promptly.

Email Us